The rise in the need for energy has led to an increase in many market players in the oil and gas sector. With PSU and private gas agencies existing together, it is important for gas agency dealerships to work on marketing strategies to increase the consumer base for their business.
LPG gas dealerships are known as the chain of distribution to reach efficiently customers doorstep, but to get there are a few factors that play in their marketing, and increasing their sales Y-o-Y.
While taking an LPG gas dealership, one must choose a location that is convenient for consumers and easy to manage transportation. This includes enough parking area and proper storage space.
In the LPG sector, which is highly regionalised the location of the energy source plays an immense role in the selection of the area when it comes to additional costs for transporting materials and finding customers. This is why, marketers must take input from the nearby locality, and nearest highway when it comes to finding the best spot for starting the dealership.
Before starting any marketing strategy, it is important for any gas agency dealership to understand its consumer segment. Does this consist of household cylinder needs, to run SME businesses— food stalls, cloud kitchen, use in college laboratories/hospitals, to supply to other retailers, or supply in small and large scale factories?
Once an understanding of the consumer segment is done, it is important for LPG dealerships to go ahead and take the help of different traditional and digital marketing to spread the word and connect with consumers.
To market the dealership, you must have the right launching strategy as a conversation starter for the businesses in the locality. Create above-the-line (ATL) and below-the-line(BTL) marketing strategies to target urban and rural consumers.
In this, the agency can connect with users and help them understand the benefits of LPG and how selecting this can be conducive to financial choices.
Some of the benefits the dealership owners can communicate to users:
This includes a discussion of the pros and cons of using LPG alternatives such as kerosene, coal, and even sourcing illegal LPG.
The above-the-line marketing campaign is to target groups who are temporary residents and looking either for address transfer to an agency nearby or to consumers who want a new connection. In this, the dealership is required to create a buzz through social networks and news portals.
In this marketing is carried out in corporate parks, and recreational areas like refreshment places, and canteens. This way the agencies can connect with the audience base who is already interested in getting gas agency dealerships.
Once you are able to create a buzz and launch your dealership, the next step is to connect with potential customers. This includes providing educational materials, and resources for promoting safe use of LPG gas. This should also include any coupon or offer your agency is offering to the consumers.
To benefit from marketing strategies, one should also keep an eye on ROI to measure the effectiveness of the campaign. This includes the number of new registrations, sales monitoring from 5Kg to 425Kg cylinders, and also the number of inquiries generated.
Implementing Customer Relationship Management (CRM) strategies for an LPG gas dealership can greatly enhance customer satisfaction, retention, and overall business success. Gather data about your customers, their preferences, buying patterns, and communication preferences. This data will help you tailor your CRM strategies effectively. You can also use this information for cross-selling or up-selling of products. For instance, if you have a customer who is regularly buying LPG cylinders for domestic use, you can suggest services, or products that would complement the needs.
To know about a gas agency dealership nearby, any consumer will look up on the internet, and the results that come up at the top of searches have the highest chance of getting the business. This is why, it is necessary to build an online presence. To gain credibility invest in Local SEO, include information about the dealership (NAP- Name, Address, and Phone Number), add images, and customer reviews assurers the value of the dealership.
Understanding market trends, and predicting consumer preferences, emerging technologies, and new applications of LPG can benefit businesses tremendously. This green, low-carbon emission fuel is an innovative energy source, and identifying businesses that are more likely to use LPG in the future, and associated groups with it, will help in curating marketing campaigns and preferences accordingly.
Safety is a top priority in the LPG industry. This section should highlight the steps you take to ensure the safe handling and use of LPG. If your dealership follows industry regulations and standards, you should let customers know. Certifications demonstrate your commitment to safety and quality. Many people might not be familiar with the proper ways to use LPG. Educate your customers about safe practices, proper storage, and usage tips.
Provide quick and helpful customer service that helps customers with any issues and concerns they might have. Addressing problems promptly, and providing resolutions that value consumer satisfaction dedicated to solving their pronounced problems. Paying attention to feedback, and working on it can result in improving customer satisfaction. One of the key marketing strategies is word-of-mouth marketing and this comes with exceptional customer service.
To set the market for the newly launched agency, the dealership must look for long-term collaboration that brings business. Collaboration with Local businesses such as HoReCa Sector, Metal Melting business, or laundry business can get a head start. Not only this, one can collaborate with real estate developers as they need an agency for new properties, and partnering with them can lead to a steady stream of business.
The strategies will definitely keep the phones ringing for new registration, and in your effort to make a mark, Shivgas is the supporter who pushes your branding effort. With the connection in business, and having a strong brand presence in West Bengal, it becomes easier to market. With Shivgas LPG gas agency dealership in West Bengal, you get 24x7 support, timely delivery for inventory management, and help from the sales team for safety training and launching of the business.
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